Daily Archives: October 21, 2006

You must have seen the advert on TV for a company called Picture Loans. Its an absolute joke! They try to use simple psychology to glorify the process of getting yourself into debt with a loan.

It starts by showing a scene of domestic bliss. A housewife pottering around tidying up after the kids etc, then sitting down and picking up the phone to call Picture, then discussing a £25,000 loan as if she is ordering a loaf of bread.